Maximizing Profit: A Guide to Strategic Holiday Sales, Target Markets, and Discount Campaigns

Apr 15, 2024


Strategic sales events can make or break your revenue targets. With the right approach to discounts and targeting the most lucrative markets, you can significantly boost your bottom line. In this guide, we'll delve into the top sale events in the United States, highlight key e-commerce markets worldwide, and provide actionable tips on discount percentages and more. Whether you're a seasoned merchant or just starting out, these insights will help you capitalize on holiday sales and increase your revenue.

Top 10 Sale Events in the US (by shopping volume)

  • Black Friday

  • Cyber Monday

  • Thanksgiving

  • Valentine's Day

  • Easter weekend

  • Graduation

  • Halloween

  • Independence Day

  • Super Bowl

  • St. Patrick's Day

These top 10 sale events are ones you definitely don’t want to miss. You are leaving a lot of revenue on the table when you choose not to run sales on these day. As such, you should take these sale events seriously. Offer attractive discount deals during these events to not only capture more orders but also to gain new customers. Many customers will happily buy from a new brand on these holidays if they are given a good deal. 

Top 10 E-commerce Markets

  • China

  • USA

  • UK

  • Japan

  • Germany

  • France

  • South Korea 

  • India

  • Canada  

  • Mexico 

  • Phillipines 

These countries boast significant online consumer spending and offer fertile ground for expansion. While localization is ideal for maximizing conversions, catering to the English-speaking population in these markets can still yield substantial results. Leveraging geo-targeted PPC ads during peak holiday seasons can further amplify your sales efforts.

Best Practices

Plan ahead for sales: Planning ahead is crucial for successful sales campaigns. Having a system in place to track scheduled sales ensures that you never miss out on an opportunity to drive revenue. UpsellGlobal simplifies this process by automating discounts and scheduling, allowing merchants to focus on other aspects of their business.

Create simple deals: When crafting discount deals, simplicity is key. Offering shop-wide discounts simplifies the decision-making process for customers and can lead to higher conversion rates. Eg deal: “50% off all items”. 

Offer attractive discounts: Aim for discounts that are attractive enough to entice shoppers but still preserve your profit margins. During major sales events like Black Friday and Cyber Monday, don't hesitate to offer more substantial discounts to remain competitive in the market. 35%-75% is recommended on major sales events since other shops will also be offering high discounts.

Echo holiday theme: Aligning your sales with holiday themes adds a personal touch to your marketing efforts and resonates with shoppers on a deeper level. Whether it's Halloween, Christmas, or Diwali, incorporating themed promotions can create a sense of urgency and excitement among customers. By weaving holiday narratives into your product descriptions or visual elements, you can forge stronger connections with your audience and drive engagement. For eg, you could add skeleton and ghost styles to your products on halloween and Day of the Dead. Or, you could add a paragraph on your store to create a connection between the holiday and your store’s mission or catalog.

Leverage UpsellGlobal: For Shopify merchants, UpsellGlobal offers a seamless solution for automating sales and discounts. By leveraging its features, you can ensure that popular sales events are activated and optimized for maximum impact. Utilizing the app's calendar view to identify high-volume shopping days allows you to prioritize your sales efforts effectively.

Checkout for more tips on how to strategize your discount campaigns.

By implementing the tips outlined in this guide and leveraging tools like UpsellGlobal, merchants can unlock new growth opportunities and stay ahead of the competition in today's dynamic e-commerce landscape.